While walking into a social setting, character one approaches character two and asks, "Hi, how are you doing and what's been going on?". Character two quickly replies with the canned response of, "Oh I'm good, I've just been super busy!".
Why is this scenario so predictable? We've all done it and continue to do it. This is the question I've been asking myself lately on a daily basis to re-frame my mind. In reality, I'm really not that busy. The only way to be busy is to be caught up in to-do lists and busyness that typically are not of high importance.
The best life example to offer is in the office. Everyone has stacks of paperwork and pending items. But do those pending items bring money to the bottom line? If not, then practice diverting your attention to new ideas, new business and revenue opportunities and change. Re-focus.
Wednesday, March 31, 2010
Friday, March 26, 2010
So Many Changes
10 years ago as a fresh and new marketing assistant, I spent hours perusing book stores in search of the "Wow" marketing books that would make me successful. Books were paged through as I read a little here and a little there then quickly signed up for college.
10 years later I find myself laughing at the world of marketing today. Although many books must have said "the future will be different, look ahead!", I don't think any of them said there would be a site called Twitter that changes the travel of education.
Just recently have I joined the Twitter brigade as I'm fumbling to catch up and figure out how tweeting works. But today I was amazed as my follower count grew and I began to notice how quickly informational resources, blogs, success stories and quotes were flown around the online portal.
At first I was amazed at how easy and quick I could find cool posts, blogs, articles...I later realized I'd learned nothing! Skimming through posts and blogs, aka Tweets, I noticed I wasn't retaining any real hard data. Everyone wants to boast "10 ways to do this" or "10 ways to do that" which to me simply equaled a whole lot of opinions about nothing.
I'm going to continue to dive into the Twitter world but am no where near ready to abandon my faithful bookshelf. To be continued...
10 years later I find myself laughing at the world of marketing today. Although many books must have said "the future will be different, look ahead!", I don't think any of them said there would be a site called Twitter that changes the travel of education.
Just recently have I joined the Twitter brigade as I'm fumbling to catch up and figure out how tweeting works. But today I was amazed as my follower count grew and I began to notice how quickly informational resources, blogs, success stories and quotes were flown around the online portal.
At first I was amazed at how easy and quick I could find cool posts, blogs, articles...I later realized I'd learned nothing! Skimming through posts and blogs, aka Tweets, I noticed I wasn't retaining any real hard data. Everyone wants to boast "10 ways to do this" or "10 ways to do that" which to me simply equaled a whole lot of opinions about nothing.
I'm going to continue to dive into the Twitter world but am no where near ready to abandon my faithful bookshelf. To be continued...
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