Aim and then fire. Business Development is more than a fancy name for Sales and this world of Business Development is no longer a numbers game.
Over the past few years new companies threw their names around by blasting mass emails and phone campaigns hoping to do business with whoever responded. Now in this digital age of 2010, companies along with individuals are being inundated with marketing. If you want to land a deal and make a difference, the approach must be that of a Joint Venture.
Strategically select a company with synergies and a large customer base. Make sure your target companies do not already offer your product / service or something too similar. Be deliberate and establish a point of contact who is a decision maker for the company, begin to build a relationship then ask for a partnership. This may take time, however the long term benefits and revenues will be much stronger in the end.
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