NOW I get it...

Ate an amazingly sweet orange today. Then suddenly noticed the second orange still sitting on my desk had a little sticker on it. Quickly, I searched for the company online only to find they didn't have a Twitter link...

A few posts back, I blogged very honestly and admitted that I wasn't sure about the whole “Social Network” movement. With hindsight being 20/20, I now see that anyone who boasts negative statements on the subject are clearly naive.

Being a Business Development Guru, I'm not shy with a telephone. If you want the deal done, pick up the phone and dial away. But this time was different. This time I was visiting this Orange Companies website as a consumer, not a deal maker; and as a consumer, naturally I don't want to call them, I don't want to be intrusive. WOW!

Now I get it. Now I understand the consumer to brand interaction that is creating this social media crazy, and why it is such a powerful tool. If my Orange Company had been sporting a friendly little birdie link, I could easily have sent a shout stating their oranges were amazing...with little effort hiding behind the screen of my computer. Is social media turning our consumers into a lazy breed of people afraid of human confrontation and interaction? Or are we as consumers simply adapting to the expectations of simplicity that technology affords us? I say the latter.