Consumer Appeal, a true thought.

If someone were to ask you, “Would you like to eat this stick of butter?” I’d assume your answer would be something like, “NO!”.
If someone were to ask you, “Would you like to eat this butter croissant?” there would be a much greater chance that your answer would be, “YES!”.

There quite possibly could be the same amount of butter in a stick of butter as in a butter croissant. With that in mind, what is the difference between the two offerings and their associated response?

Branding, Packaging, Marketing…and quite frankly, Consumer Appeal.

When a product or service is not well positioned in the marketplace, there is a good chance the consumers first response will be a loud and noisy “NO!”. However, by simply changing your perspective and making a few spruced up adjustments…you begin to create an opportunity for the response you really want, “YES!”.